click fraud not only content
Friday, June 2nd, 2006Click fraud is not confined to content. Adsense publishers can install a google search box on their pages that sends people to the Google home page. Those publishers then share in the revenue of any ads clicked there. That means it really easy to route a botnet though those search boxes and actively attack the ads on google itself. Until Google lets advertisers turn off the whole adsense network instead of just content all google ads are in play.
Sorry about the screed. Mark Cuban posted about this and in the comments people continue to be clueless about how this stuff works.
On a happy note Triggit is doing great. Check out our blog at triggit.com/blog