Zach Coelius

The NYTs has an article about companies advertising on blogs.  Amazing investigative journalism.  What took them so long to figure this stuff out?  What they don’t realize is that the "story" in their story is how amazingly cheap this advertising is even on mainstream blogs.  They claim budget paid 20k for 20 million impression and 60,000 clicks that drove half of the traffic for their site.  That is a buck a cpm and .33 cents a cpc (yahoo, msn and aol can charge up to $30 a cpm)

I know I am not the first to say this but let me join the bandwagon.  We are seeing the beginning of disintermediation of the businessmen who have controlled media since advent of publishing.  The means of production they have guarded so jealously have been wrenched from their hands and given to the masses.  Writers and the producers of every other form of content can now reach an audience without having to ask permission.  This is a big deal.  The question is what effect this sea change in media is going to have on all the other industries which have operated symbiotically with commercial media production and marketing.   Media is not going to change while advertising, public relations, and marketing remain the same.